ABOUT | Talentcoach


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We give young musicians and upcoming artists the tools to build careers and a chance make a living from music. This is done by giving industry support and training in everything from copyright management and entrepreneurial skills to performance support and personal development.

The Swedish project TalentCoach started 2011. The project is government funded, with main funders County Music Organization (Länsmusiken), the Regional Council (Regionförbundet i Kalmar Län) and the Swedish Agency for Economic and Regional Growth (Tillväxtverket). We also get financial support from the municipalities of Hultsfred, Kalmar, Mönsterås, Mörbylånga, Oskarshamn and Västervik. Since the start several of our acts have been signed both nationally and internationally.

TalentCoach is run by the County Music Organization of Kalmar region (Länsmusiken i Kalmar Län).


Bosse Nikolausson

Bo’s background is both as a musician and songwriter releasing music that has been on the top 10 charts in Sweden, getting (a lot of) radio attention especially in North America and touring all over the world in the band Charizma. Charizma has been around since the early 80’s and is now on a break!  He has also a background doing artist development, starting festivals and musichouses, putting up gigs and other events through the study associasions in Sweden and was for a few years the operation manager for TBV’s music department in the south of Sweden.

Bo has been involved in Talentcoach since the beginning of the program and is now the operation manager. He has also recently been involved in the songwriting program at the Linneaus University.

Thomas has been involved with music for pretty his whole professional life. Starting out playing in bands where he would sing, play guitar and write songs he changed his focus and started working with labels and PR in th 00’s. While doing this he also started working as a song writer in the pop field, also obtaining knowledge in music publishing, and in the last decade he has written for an international market with chart topping hits on several markets. 


In Talentcoach Thomas focuses on artist and musical development and project consulting. With a masters degree in marketing and a long experience from working both sides of the music business, i.e artis and label, this works out as a great fit. 

Thomas TK Karlsson

Sara Westerberg

I am a driven woman in my best years who is passionate about organizing, music and events. In addition to running my own company, I work as a social media / promotion manager for Talent Coach and also project manager for the music competition Imagine. My journey in the music industry started in 2011 when I started to study Music & Event Management at Linnaeus university and I have since worked on various projects in the music, sports and events industry.

Mark's background is in record company A&R, beginning at Sony UK in the 90s, working with Roger Sanchez, The Crystal Method, Satoshi Tomiie and Puretone, before setting up an A&R consultancy and consulting to Sony Europe, Sony Japan, BMG Australia, The Voice UK and Jeepster Recordings, to name a few. Mark is as happy working with electronic artists as he is with guitar bands and acoustic artists, for him it is all about performance development and helping artists maximize their potential, whatever their field. 

Mark Bounds

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