Extra-ordinary live act
MY (formerly known as Indevotion) is a Swedish pop/rock band that since 2008 has developed their unique sound and dedicated them selves to make music that has a purpose. With influences from bands like Jimmy Eat World, Angels and Airways and Katy Perry the band creates modern, dynamic music, combined with a captivating and energetic live-performance.
With the release of their second EP “Heart” in 2013 the band took a huge leap both production- and song writing wise showing their fans and critics that quality sounds sweet! The single from the EP; ”Originals” recieved a great response. The band released a music video for the first single ”Originals” which premiered exclusively on ”Bandit Rock Radio” who chose the song as ”Pick Of The Week”. To celebrate the new EP, Indevotion went out on a new national tour ”Spring Break Tour ’13″ in May. They have also got attention from ” Kings of A&R” who chose them as one of the ”Top 8 emerging artists”
The center of MY is 25-year old My Helmner, a powerhouse that owns the live stage almost like a force of nature. This extraordinary talent has brought her and the band lots of attention in their country native Sweden where she has even won awards for her stage persona. The combo of raw energy, great melodies, intelligent arrangements and actual content make Indevotion a rarity – and a great one at that!
Signed to Universal Music UK
The band signed with Universal Music in the UK in 2015 and have been working on songs with international songwriters for the past year. A few singles have been released in 2016, getting good reviews. Recently they joined a sold out tour opening for UK pop favorites McFly, and have been headlining their own shows in the UK.