Many Swedish acts booked for SXSW in Austin, TX
The number of Swedish acts booked for American music festival South by Southwest (SXSW) is growing. There are now 13 Swedish acts in the festival’s lineup; INVSN, Kristal and Johnny Boy, Like Swimming, Marigold, Mire Kay, NONONO, Simian Ghost, Solander, The Mary Onettes, The Royal Concept, Truck Fighters, We Met Tomorrow, Tove Lo. South by Southwest Music Conference and Festival (SXSW) is held in Austin, Texas, USA on 11-16 March. The Swedish initiative is supported by Export Music Sweden, Linnaeus University, Music Help and Bilda and aims to create an even more visible platform for Swedish music abroad.
The line-up so far Swedish acts – bands and their hometown:
Kristal and Johnny Boy (Rättvik/Stockholm)
Like Swimming (Stockholm)
Mire Kay (Malmö/Stockholm)
Simian Ghost (Stockholm)
The Mary Onettes (Jönköping)
The Royal Concept (Stockholm)
We Met Tomorrow (Oskarshamn)
Tove Lo (Stockholm)
James Minor, General Manager på SXSW
”Sweden has a rich musical history, and I’m thrilled that there is such strong representation at SXSW 2014. I’m especially impressed by the diversity and promise of this years Swedish artists who are participating, from Kristal and Jonny Boy to INVSN to Tove Lo. The Mary Onettes are one of my all-time favorite bands, and their inclusion in SXSW this year is an enormous victory for both myself and Sweden”, säger James Minor, General Manager på SXSW.
Jay Frank, CEO på DigSin Music
”Like Swimming is at the front of both the Swedish music scene and the new profile of a global music business. We created a worldwide partnership that has created a viral buzz that in less than a year has led to fans in over 20 countries around the world on top of acclaim from some of the top online publications. It’s been fantastic seeing the support from Sweden to present them in the worldwide marketplace that South By Southwest is. Their performance at Sweden @ SxSW 2014 will be a major milestone in making Like Swimming global music stars”, säger Jay Frank, CEO på DigSin Music.
Alan Miller, founder av FILTER Magazine and Culture Collide.
”Sweden continues to bring the best new artists to our events. We were blown away by the artists they brought to Culture Collide 2013 and look forward to this years bands at SXSW and to welcome back the amazing Like Swimming trio”, says Alan Miller, founder av FILTER Magazine and Culture Collide.
Bo Nikolausson at Talent Coach
“We at Talent Coach are really looking forward to this, we consider it a great privilege to be involved in SXSW, where we also for the first time have a band from our region participating. It’s great to have the opportunity to be a part of this Swedish platform. It’s also quite thrilling that Talent Coach and Linnaeus University, together with the Regional Council of Kalmar county is in this venture together. It’s an opportunity to present in an international arena the talented acts from Kalmar County“ says Bo Nikolausson at Talent Coach.
Peter Åstedt at Music Help
”Like Swimming is a band on the rise. They have already gotten lots of attention in the United States, among others, MTV Buzzworthy, USA Today, BlackBook Magazine, LAist, Idolator and the Sound of Confusion have paid tribute to the band. Just before Christmas their song ”let Go” was voted among the Top 50 best songs on the influential site Daytrotter, out of 4800 songs released this year. Not long after that, their video for the song ”Go Buffalo” went over 100,000 views on Youtube. Like Swimming is currently working on their new album with Brian Malouf as the producer. Brian has previously worked with artists such as Madonna, Queen, Michael Jackson, Pearl Jam, Brian Wilson, Celine Dion. The new single ”Let Go” is expected to be released in time for the band’s appearance at SXSW in the U.S. in March”, says Peter Åstedt at Music Help.
Wilhelm Blixt, director at Swedish study association Bilda
”Bilda is supporting many exciting pop/rock music activities in large parts of Sweden. We are proud to introduce Kristal and Jonny Boy and Marigold at such a major international pop music scene as SXSW. They are both bands that came out of the creative soil of Sweden”, says Wilhelm Blixt, director at Swedish study association Bilda.
Holger Carlsson, producer at LW Productions USA
“Clearly it will be a very exciting year for Swedish music in the U.S. – especially now in March in Austin”, said Holger Carlsson, producer at LW Productions USA.