Malin talks about CMJ in New York


Posted on december 4th, by Sara W in News. No Comments

Malin talks about CMJ in New York

Malin from Talent Coach recently sat down with reporter Trey Beasley to talk about her experiences from CMJ Music Marathon in New York city in October. They talked about making it in the USA, CMJ and the impact Talent Coach can have.

 

New York – how was it?

NYC and CMJ Music Marathon were great experiences in many ways! It was the first time for Talentcoach going to NYC but we have been at these kind of music business conferences in i.e. Musexpo in LA, Midem in Cannes and By:Larm in Oslo. I would say that CMJ, in some ways, was different though – in my opinion the seminar part of the conference were smaller than in both LA and Cannes, but the live showcases were awesome! The seminar part is where you did most of the networking. Personally NYC is one of my favorite cities in the world and I will go back for sure. To have the opportunity to be there working in the music business and to get to know NYC’s music scene, the clubs and the business culture from within feels kind of crazy – even though a conference like this includes business and music cultures from all over the world.

On this trip two of Talentcoach’s acts came along; Indevotion and Adée. Indevotion did two splendid showcase performances, 12 magazine interviews and turned into pro’s of networking during the week. Adée, even though she didn’t got the chance to perform this time, did a lot by making contacts and learned much by attending seminars, just see how the business works! Next year, it might be her turn to perform? We were all very satisfied and filled with impressions, inspiration and motivation to bring home!

Is it the ultimate dream for an artist to make it in the USA?

Well, I think that’s a question you’ll have to ask each and every artist, and I think you will have plenty of different answers. Talentcoach’s point of view of “making it” is a matter of individual goals a personal motives to why you do music, but one way of looking at it can be that you’ve made it once you are able to live on your artistic talent and effort!

This you can do while living in NYC or the dark forests of Småland, especially with the technology that is available for everybody today
This you can do while living in NYC or the dark forests of Småland, especially with the technology that is available for everybody today. Many artists today are more independent and the DIY philosophy is growing stronger. But yes, plenty of artists dream about make it big in the US. It’s still the world’s biggest music market and there is something mythical about the US when it comes to music. If you succeed in the US it’s still for many people, either you’re in the business or a fan, in some way a sign for being a good artist.

So CMJ, just how well did it go?

It’s always difficult to know directly after these happenings. You meet heaps of people and present your artists and music, but it takes a lot of “following up” after before you know what really comes out of it. But yes, we are very pleased with all the meetings with new and “old” contacts, and we are now working with the following up of all creative ideas that came up! One good thing that we have landed is a cooperation deal with other Swedish parties who work with export of Swedish music to the US, such as Export Music Sweden, Holger Carlsson Little W Productions, Musichelp, Bilda and Linnaeus University, where we will put our heads and forces together at South by South West in March 2014 where the band We Met Tomorrow will perform. That feels great!

Indevotion did two GREAT showcases and got a lot of PR – we are very proud of them and also impressed! Sometimes the prerequisite of these showcases can be hard and you just have to go up and do your thing with confidence. To do these things you have to be prepared and have a strong confidence and a solid experience and Indevotion has both! And we know that some very interesting and important business persons were there. Since then Indevotion also has got some buzz in Los Angeles. It’s an interesting time now!

How was TalentCoach invited?

TalentCoach went to NYC primary to support Indevotion that got a chance to play at CMJ though their manager Magnus Söderqvist at Catapult Music in Stockholm. Magnus and Indevotion’s band attorney Alex Ploegsma in NY put up the slots (showcases) at CMJ and Talentcoach worked with promotion before and during CMJ! Since Adée were in the US on tour she also decided to join us there! Music business conferences like these are really worth going since get the best opportunities to meet the business and broaden your network and to promote yourself. We really do encourage artists and song writers to attend even if they don’t yet have to opportunity to perform.

Do you teach classes at Talent Coach? Do you act as the buffer between your acts and the business?

TalentCoach works with talents – artists, musicians, song writers, producers or persons, who in other ways want to work professionally in the music business, between 13 and 30 years from this region of Sweden (Kalmar Län). We are not an education institution, we should though complement the existing educations system of culture,( i.e Kulturskolor, Studieförbund, estestiska gymnasium and folkhögskolor).

We want to give young musicians and upcoming artists the tools to build careers and a chance to make a living from music
We want to give young musicians and upcoming artists the tools to build careers and a chance to make a living from music. This is done by giving industry support and training en everything from copyright management and entrepreneurial skills to performance support and personal development.

With some acts we work a little bit like a management, that’s with the acts that has come a little bit further in their career. With the younger talents we are more seen like coaches and mentors. To me TalentCoach’s way of working is a little bit wider than a management as we work in a lager spectrum – all our talents have different genres, goals, ages, stage of carrier, etc.

One of our main philosophies is that we do not do the work for them, but mainly teach them how to do it themselves
One of our main philosophies is that we do not do the work for them, but mainly teach them how to do it themselves. In that way we help them to get ready for the real business climate which is not always easy to understand.

I would also say that the biggest difference between us and a management is that Talentcoach is government funded and that we don’t have any financial profit interest in what we do. Our talents are not tied to us with any kind of contracts and they don’t have to pay anything except for a small participant’s fee to the project. That’s often seen as something really unique and positive thing within the business.

How fascinating is the feeling of making someone’s dreams become their reality?

For me, it’s much more rewarding than being on stage myself. To have the possibility to encourage young talented musicians, giving them opportunities to develop and then seeing their happiness. Once they have reached one of the steps on the way to their goal is tremendous.

Making some young people’s dreams come true, will also help other people to start dreaming. Perhaps that’s the most important of all this!

Making some young people’s dreams come true, will also help other people to start dreaming! Perhaps that’s the most important of all this!





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