Live at Heart – Kalmar
During summer and early fall we will produce a case study to investigate the potential to arrange a larger music business event within the county of Kalmar Län. The case study will cover how such an event could benefit inhabitants as well as performers living in the region. The study will use Live at Heart Örebro, the largest showcase festival in Sweden, as a blueprint for the event at hand and will benefit from the knowledge collected during their 10 years of operation. We will also look into how we can bring in music professionals as well as performers from around the world to attend such an event and the possibility to tie in the local university to achieve maximum impact. The end objectives if and when such an event would take place would be to benefit the supply of culture as well as increase visitor revenues and make Kalmar a music hub for Music Business in general.