We don’t believe in luck, we believe in talent.
We searched through applications and traveled to cities and villages to find the best and freshest sounds coming out of rehearsal rooms everywhere. Our vision is to give young musicians and upcoming artists the tools to build careers and a chance to make a living from music. This is done by giving industry support and training in everything from copyright management and entrepreneurial skills to performance support and personal development.
The Swedish program TalentCoach started 2011. The project is government funded, with main funders County Music Organization (Länsmusiken), the Regional Council (Regionförbundet i Kalmar Län) and the Swedish Agency for Economic and Regional Growth (Tillväxtverket). We also get financial support from the municipalities of Hultsfred, Kalmar, Mönsterås, Mörbylånga, Oskarshamn and Västervik. Since the start several of our acts have been signed both nationally and internationally.